Artificial intelligence is a force multiplier for entrepreneurs, freelancers, and small businesses that want to stay relevant. The businesses that treat AI like a central part of their strategy are  building stronger brands and connecting with customers more personally. The ones who sit on the sidelines will be left behind.

Most entrepreneurs think they know their customers. But if you look closer, many are building strategies on vague assumptions. They send emails to anyone who “might be interested,” launch ads to a broad audience, and create offers based on what they think people want. The result? Wasted budget, low conversion rates, and campaigns that fall flat.

When you launch a new brand, there’s a lot of noise about growing your following. “Build your audience.” “Grow your community.” “Hit that 1k on Instagram.” But while everyone’s chasing vanity metrics, there’s something more important hiding in plain sight: the quiet intent of your first 100 website visitors. Here’s why those first 100 visitors are more valuable than your first 1,000 followers.