4 Checkout Trust Signals that Lift Sales with Secursus
The point at which a customer's decision locks in the sale (or silently kills it) is in the checkout process. As people customers check out, they aren't only assessing your product. They are also assessing their risk. Will it arrive in one piece? Can I return it? Are there any hidden fees associated with it?
Brands that help build consumer confidence during this point gain new customers on a sale and remove uncertainty in clear, readily seen, definitive ways .Here are some checkout trust signals that consistently improve sales.
1. Professional Shipping Protection
The professionalism of the shipping protection offered to customers can instill consumer confidence and remove the potential for them to be hesitant in their purchasing decision. Providing independent shipping insurance coverage for any high-value, fragile, or international shipments removes the uncertainty from your customers, allowing them to picture their worst-case scenario and know that you have provided an alternative to solve it.
This is where Secursus will provide companies with the power and strategic advantage they need to be successful. Secursus provides independent shipping insurance to protect a company's high-value shipments while in-transit across multiple countries and is an independent shipping carrier. Therefore, coverage isn’t limited to a single postal carrier, and claims aren’t limited to standard carrier liability caps.
The way you communicate your shipping protection service will affect your conversions. Use concise and straightforward microcopy. Use one sentence to explain the service clearly as optional, which creates a sense of professionalism instead of pressure.
2. Accurate Delivery Estimates To Eliminate Guesswork
The lack of certainty increases hesitancy to make a purchase decision. For example, ‘3-10 business days’ sounds ineffective and does not convey a clear expectation.
Customers will convert with more confidence when they can see realistic delivery estimates based on where they live and how long it takes to process their order. Separating the fulfillment time from the actual shipping time creates clarity for your customers. While the shipping time might not necessarily be the quickest, it will help you to create credibility.
3. Clear and Simple Return Policies
When shopping online, customers often take a quick look at the return policy prior to placing an order. Even if they never expect to use it, they want to see what's available to them. With an understandable and easily found summary of your return policy near the checkout page, your customers can easily access information regarding their return eligibility, and what steps they will need to take if they decide to return their item.
4. Fast Support When Customers Are Unsure
The checkout process is often when customers have final questions before making a purchase. Providing customers with visible chat options, fast-response notifications, and easy access to support demonstrates your company is accessible and has a commitment to providing good service.
Knowing they have the ability to access support, whether they need to or not, will build your customers' trust in your business, and demonstrate that there are actual human beings behind the purchase of your products.
Why Shipping Protection and Secursus Deserve a Central Role
While many brands place a lot of effort into design changes at checkout, the most significant factor in building trust is actually psychological and not visual.
When a customer makes a large purchase on the internet, in the back of their mind they are weighing the risk of that purchase not being safe to the level that they had hoped for it to be. This is where the purchase of shipping protection through Secursus will be very helpful. The coverage provided by Secursus will provide your customers with peace of mind that they are technically purchasing an insurance policy, independent of the limitations of the major shipping carriers.
