What this photo says about you, is so important - are you personable, professional, fun, trustworthy? It takes about two seconds for people to make a decision, whether they like you and are going to use you and your services or not.
Read MoreThe most direct approach is to draw consumers’ attention to a habit and jolt them out of their behaviour. The key of success is to target communications to the moment or place this automatic behaviour happens.
Read MoreBrand inspiration can manifest itself from anywhere or anything.
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