Social media has evolved into an essential marketing tool for businesses across all industries. Regardless of the size or type of your business, a well-planned and well-executed social media strategy can do wonders for your brand visibility, customer engagement, and overall growth.

People involved in Instagram, like you and I, all have the goal of increasing engagement from followers, readers, viewers. Doing so is becoming increasingly difficult, as more and more people sign on and use Instagram. So, what can be done? How can you and I be on top of the Instagram algorithm? The following is a discussion of a few pointers.

Time blocking can be used for every part of your life. Even setting aside 20 minutes in a super busy week to write out some captions in a document and grab some images can give you a week's worth of content. No more writing and scheduling one at a time. Use these 4 steps to batch create your social media posts and save time in your business.

Media coverage is the most powerful form of marketing activity available, putting more potential clients in front of your business than anything else. But there’s a twist - although it should, being in the media might not work for every business owner or even happen, and there’s a good reason for this. Big hint – it’s not about the journalists or the state of the media.

New ways to earn on Squarespace, monetize your videos and other exclusive content with Member Areas. Yes, it’s true. According to this blog from Square Websites, you can now earn on your exclusive content on Squarespace – such as blogs, vlogs, newsletters, online classes, tutorials, etc.

From social media marketing to link building and SEO, digital marketing should be an important part of every small business' marketing plan. This article will give you some top tips for how to succeed with your small business' digital marketing.

Out of all of the newer social networks, Instagram stands out among the more recently social networks in several ways. From gathering insights to selling products, Instagram keeps pushing out features to help business owners succeed on the photo-sharing social media network.