Despite how much you want to, starting your own business is scary. You don’t just step timidly out of your comfort zone; you have to launch yourself into the unknown. And it is terrifying. But I’m here to encourage you that often, trusting your instincts and forging your own path is just what you should do.

Working in today’s fast-paced world can be daunting. There is so much to do and very little time to accomplish everything on our to-do list. Thankfully, automation is fast becoming a solution available to everyone.

With the advancement of technology and data being generated every day, there is an increment in the amount of data being generated per second. Terms like ‘Big Data’ are becoming quite common.

Machines are taking over jobs that humans no longer want to do, freeing us up to do things we really like to do, like becoming professionals specialised in what we enjoy the most.

The expansion and growth of any manufacturer depends significantly on its sales team. Hiring your first sales team can be a tedious task if you're unaware of the requirements and sales qualities of your business.

One of the things I’ve been really struck by is how different life after Covid looks for each business. There’s almost an inequity where some businesses have had it really good and others having a really tough time.

If your business uses an omnichannel customer service; integrating the strengths of multiple channels to provide a seamless and streamlined user experience so that your customers can switch between these multiple channels and still get great service, then, you can build long term customer relationships, and in consequence, keep your business competitors far behind.

What this photo says about you, is so important - are you personable, professional, fun, trustworthy? It takes about two seconds for people to make a decision, whether they like you and are going to use you and your services or not.

A cyberattack can cost you more than money. Dealing with the fallout of a security breach or fraud case creates a lot of stress and can divert your attention from important day-to-day activities that keep your business moving forward.

Agencies that manage pay-per-click advertising campaigns for their clients want the client to continue paying them, so they may show them metrics that highlight what a good job they are doing, rather than metrics that help them properly evaluate the benefits of continuing the service.

Operating a successful small business takes a lot of work and determination, but keeping your business thriving during the pandemic takes even more effort.

Most people have it in them to write a book, fiction or non-fiction. Writing a book is a process and here is one to follow from an article from Writers Digest in March 2012, which I have saved among my favourites.

When you have a great website, you need to find the right words to match the style and the brand created. And the more you look at other websites you will realise that less is more ­ well, more or less anyway.

Building an email list is a keyway to connect your business with a targeted audience of interested followers and potential customers, with whom you can share information about your products and services via email marketing.

Running a small business is one of the most fulfilling jobs you can do, but it requires enormous amounts of dedication and hard work. The number of roles you have to fulfil as a small business owner may seem overwhelming. The key to managing tasks is to be organized and work efficiently.

When I started my business, I had no idea if there were tools that can make your life easier as an online business owner. There is and implementing them has made a world of difference.

Out of all of the newer social networks, Instagram stands out among the more recently social networks in several ways. From gathering insights to selling products, Instagram keeps pushing out features to help business owners succeed on the photo-sharing social media network.

As an online service provider, your client onboarding process is the first impression a new client will get. It helps them to know exactly what to expect from you and your business. If it isn’t a great first impression, you’ll have a lot of recovery to do.

Who doesn’t love a brand or company who knows exactly what you like and what you need, and comes up with relevant recommendations?

Good copywriting is empathetic, as it’s all about understanding your reader’s emotions and using those emotions to be persuasive.