Many start-ups and small businesses think that they don’t need to worry about branding because they don’t have the budget for it or it's something they can focus on later down the road. However, this is a mistake. Even if you don’t have the money to hire a branding agency, there are still many things you can do to build a strong brand and online presence to attract your 'super fan'.

When you start creating a brand on the internet, things can be confusing. You’re not sure what search terms you’ll be able to rank for on search engines and there is a lot of traffic to compete against online. It’s important that once you’ve established your brand’s identity, you continue to design the brand through style and campaign optimization.

We all absolutely love promoting our brands on social media. And it's one of the biggest ways to get exposure and gain brand recognition during this digital age. Whether it's Instagram, Facebook, TikTok, or YouTube, social media has become a leader in customer engagement. However, there are other ways to promote our brands outside of social media.

A brand is about communicating who you are and the direction you want your company to take. To identify what your core values are think about the below questions, not only will this inform your brand identity it will keep you focused on your goals.

Starting a small business, whether it’s becoming a business consultant, mindfulness coach, yoga instructor, manufacturer, reseller or retailer of goods, or something else such as in my case becoming an author and public speaker, can seem overwhelming. This is probably because many people do this while working a full or part-time job or have other responsibilities.

New ways to earn on Squarespace, monetize your videos and other exclusive content with Member Areas. Yes, it’s true. According to this blog from Square Websites, you can now earn on your exclusive content on Squarespace – such as blogs, vlogs, newsletters, online classes, tutorials, etc.

From social media marketing to link building and SEO, digital marketing should be an important part of every small business' marketing plan. This article will give you some top tips for how to succeed with your small business' digital marketing.

Small business owners, did you realise that stock imagery can actually damage your brand? You want to build connection and trust with potential clients and customers, so you need to show the real you and your business.

What this photo says about you, is so important - are you personable, professional, fun, trustworthy? It takes about two seconds for people to make a decision, whether they like you and are going to use you and your services or not.

The most direct approach is to draw consumers’ attention to a habit and jolt them out of their behaviour. The key of success is to target communications to the moment or place this automatic behaviour happens.

Brand inspiration can manifest itself from anywhere or anything.