Your Guide to Becoming a Coderpreneur

Every business needs code to run its website. That's why coders are in high demand — and why every company should invest in hiring their own coderpreneur. Below is your guide to becoming one in just six steps.

1. What is a Coderpreneur?

A coderpreneur is an entrepreneur who writes code to create, maintain and extend tools, websites or apps that other people will pay for, typically as a freelance service. A coderpreneur has skills in coding and business and may also be called a freelance coder, software developer, or tech entrepreneur.

It’s not enough just to be able to write code. You'll need insight into running a business as well.

2. Should You Become a Coder?

The world is changing faster than ever. People now expect immediate access to information and want it delivered across different devices — which means developers are now more crucial than ever before. Everyone needs a tech wizard working on their team. That’s where you come in. Do you have an interest in technology? Are you passionate about building things? If so, becoming a Coderpreneur might be for you.

3. Marketing Your Business

The number one rule when marketing your business is that you need to do it consistently. Marketing means keeping customers at the forefront of your planning at all times. To do that, you need to make sure they see your name and product whenever possible, like on social media sites, through press releases, or in signage. You can also try hosting events or creating an online shop where people can purchase products featuring your logo. By investing time into these marketing efforts, you’ll be able to stay in your customers' minds even as competition rises and their attention becomes divided across more and more companies.

4. Identify a Target Market

Defining your target market will help you communicate more effectively with that particular group. It also helps with promotion and sales, as you’ll be able to tailor your advertising and content towards them. Your product or service will be at its best when it speaks directly to their needs and desires. Once you know your ideal customer, think about how you can reach them through either traditional or digital marketing. Get the most out of your digital marketing efforts by connecting with the pros at Sophisticated Cloud to showcase your services and boost your online presence.

5. Make a Website for Your Business

When choosing a domain name, think of your website as your business card on the Internet. If you're starting out and haven't built your site yet, your domain name will be critical for anyone looking to find you. Even if you're taking an existing business online, picking an effective domain name is an important first step towards building your brand and generating web traffic. Building a strong online presence requires more than just having a website or social media account — you also need consistent content.

6. Create a Logo

Your logo will be on all of your marketing materials, so it should accurately reflect your brand. It should also be clean and professional. Instead of paying expensive designers, you can create a memorable logo using an online logo maker. Just choose your colors, add some text, and presto, you have a logo.

7. Create a Productive Office Space

If you’re working from home, you need to have a workspace that maximizes and inspires productivity. Invest in an ergonomic desk and chair and high-resolution monitor. If your current apartment doesn’t have space for a standalone office, consider moving to a larger place with more space. For instance, the city of Stamford has many attractions, is a short train ride from NYC, and has many apartments for rent. Look for a unit with a home office or an extra bedroom that you can utilize as a workspace.