Why Your Big Ideas are Your Greatest Asset
There’s something so exciting about having a big idea you can’t shake. The best ones arrive unexpectedly, maybe when you’re half-asleep, mid-shower or on a walk. Suddenly, everything feels electric.
But it’s tempting to brush them off.
To tell yourself someone else is already doing it, it’s not the right time or that you don’t have the time, money, or clarity to figure it all out. And yet, I want to suggest something that might just shift your perspective: your big ideas are not random. They’re your greatest asset.
They’re not here to tease you. They’re here to lead you and show you the way.
The underestimated value of creativity
In business, we’re often taught to think in spreadsheets, funnels and step-by-step roadmaps. And of course, strategy is important. But let’s not pretend that it’s the only thing worth paying attention to.
Creativity is currency too. In fact, according to Forbes, 96% of business leaders agree that creativity is essential for long‑term success.
Your ability to see things differently, to connect the dots, imagine something better or dream up new ways to serve and inspire is what sets you apart. That “what if we tried this?” instinct is often more valuable than years of experience.
Because ideas drive everything.
The best brands? Started with a flash of inspiration. The bestselling products? Born from a single scribbled note. The businesses that people obsess over? Fueled by imagination, not just market research.
The ideas that don’t let go
Some of your ideas will pass through you. Others will plant themselves in your brain and refuse to leave. Those are the ones to pay attention to.
They don’t care if you feel ready. They just keep showing up. They whisper, nudge and occasionally shout when you’re not listening.
Whether it’s a book you want to write, a course you want to launch or a shift you want to make in your business, these ideas often feel “too big” because they are. They’re meant to stretch you and invite you into your next chapter.
The trick? Stop waiting until you feel ready. Big ideas aren’t meant to arrive with a business plan. They come with a spark and it’s your job to honour it.
Protecting your creative edge
In the early days of building a business, it’s easy to be full of ideas. You’re in that expansive, anything-is-possible energy. But over time, something strange can happen, we start to doubt our creativity.
We second-guess what we want to create. We worry more about “what works” than what we’re excited about. We follow trends and templates instead of trusting ourselves. And in doing so, we dull our own edge.
If you’re in that space, this is your reminder: you don’t have to play it safe. Your creativity didn’t leave you. You just got a bit too busy to listen.
Come back to your notebooks. Revisit your old drafts and unfinished dreams. Reignite the things you actually care about, even if they feel far from your current path.
You don’t need permission but if you feel like you do, this is your permission slip.
Making your ideas work for you
I’m not suggesting every idea has to become a business. Some are meant to stay sacred. Some are just for you.
But when you learn to value your ideas, you start to see them as your most powerful business tool. You build confidence in your ability to create. You realise that money, growth and impact all flow from the same place: your originality.
This doesn’t mean working non-stop or acting on every passing thought. It means learning to prioritise inspiration again and trusting yourself to follow through.
Create the product. Pitch the collaboration. Write the book. Launch the workshop. Even if it’s scrappy at first. Even if no one gets it yet. Especially if no one gets it yet.
You get to lead by being the first to believe in it.
You’re the asset
Ultimately, it’s not even the idea itself that’s most valuable. It’s you. The one who sees the world a little differently. The one who brings their full self to the table. The one with the guts to trust that what you want to create is valid, even if no one else has done it yet.
Your ideas are an extension of your vision, your voice, your lived experience. That’s what makes them powerful. That’s what makes them worth investing in.
And if you’re waiting for a sign to take your next big idea seriously? This is it.
You already have what you need.
