What Do Clients Look For on Criminal Defense Sites
Someone who’s been arrested and is facing criminal charges is going to be desperate. They’ll want help and solutions to avoid jail time and ongoing stress. And they’ll be looking at criminal defense websites as part of the process to get assistance. That’s why criminal defense websites need to be clear and convincing so potential clients will know they’ve found a useful and trustworthy resource.
Read on as we look at the main elements clients want to see on criminal defense sites.
What Charges the Firm Handles
Not all defense teams are the same. And not all defense teams handle the same types of charges. Visitors want to be confident that they’re reaching out to a defense team with experience in their type of case. Consequently, criminal defense sites should list charges on their homepage so visitors don’t have to wonder. These charges could include assault, drunk driving, or theft. Sites should have a separate page that outlines the defense team’s years of experience and results. Potential clients can be real clients if they feel comfortable knowing that a defense team has the skill set to handle their case.
An Explanation of the Process
When someone faces a criminal charge, they won’t always be thinking clearly. And unless they have prior experience with legal situations, they may not know what to expect. A defense site should outline the legal process, starting with the arrest and bond, and ending with potential results. Sites should avoid using lengthy paragraphs that are tedious to read. Instead, bulleted lists or brief explanations are easier to digest. Clients want an overall picture of what will happen as they move forward with the case. After all, a criminal case can disrupt their productivity and availability in daily life.
An Indication of Privacy
Individuals facing criminal charges won’t want their personal details shared with the public. And they’ll be looking for indications that a criminal defense team will take precautions to keep them safe. It’s smart to draw attention to attorney-client privilege statements on a website with bold headers. Criminal defense sites can build greater trust by offering assurances that confidentiality is a priority, especially when serious crimes are under review. An experienced sex crimes lawyer in League City, for instance, will work to handle sensitive issues with professionalism, thoroughness, and care.
Clear Availability and Honesty
Searching for a criminal defense team can feel like a stressful experience for someone facing charges. They may be using their phone or looking at an off-hour of the day. They can’t afford to deal with sites that are sluggish to load or unclear in their messaging. Individuals want to be able to access help at any time of day. Criminal defense sites should indicate 24-hour availability in bold text on their home pages. Also, indicating that free consultations are available can put visitors at ease and encourage them to make a call.
Designing an Effective Website
Good criminal defense websites help individuals find the help they need. Sites should load quickly, and the homepage should alert visitors to the firm’s availability and processes. Include a phone number and a few bullet points to outline the process. When clients are concerned and anxious, they’ll want to feel comfortable and confident reaching out to a legal defense team.
