This System Just Killed Hiring a Marketing Coach (and I can’t believe it worked)
For small business owners who’ve felt their content is falling on deaf ears, this one's for you.
87% of brands say their content fails, that they never know what to say, and they feel absolutely stupid about posting.
If that sounds like you, we have a winning formula for you!
But first...
Let me ask you a question?.
How many posts have you published that got:
→ Zero comments?
→ Zero shares?
→ Zero sales?
If you're like 63% of small businesses, getting views is your biggest marketing challenge.
And here's the kicker: only 5-10% of your followers even see your posts.
So, you're not imagining it. Your content is disappearing into the void.
Why Social Media Makes You Feel Stupid (And Why That's Actually Normal)
Here's what nobody tells you:
You're not bad at social media. The game just changed.
Ten years ago, you could post a photo of your product with a caption like "New arrivals! Link in bio!" and watch the sales roll in.
Today? That same post gets buried before your followers even wake up.
The rules shifted. And nobody sent you the memo.
So, when you spend 2 hours crafting a post that gets 3 likes (two from your mom), it's not because you're doing it wrong.
It's because you're playing by outdated rules.
🤔 The Real Problem Isn't Your Content
Most small biz owners think:
→ "I'm just not creative enough"
→ "I don't know what to post"
→ "Everyone else has it figured out"
Wrong.
The problem isn't creativity. It's strategy.
You're posting without a system. Without a filter. Without knowing if what you're about to publish will actually work.
It's like cooking without tasting as you go. You don't know if it's good until it's too late.
✋ Stop Throwing Spaghetti at the Wall
Let's talk about what makes content work in 2025.
It's not about:
→ Posting every single day (burnout city)
→ Dancing on Reels (unless that's your vibe)
→ Following every trend that pops up
It's about answering these questions BEFORE you hit publish:
Who is this for? (And "everyone" is not an answer)
What problem does this solve? (Boredom doesn't count)
Why should they care? (Be brutally honest)
What do I want them to do next? (Scroll away is not a strategy)
Most people skip these questions. Then they wonder why their content flops.
🎯 The "Know Before You Go" Framework
Here's a simple system I use before posting anything:
Step 1: Audit Your Audience
Stop guessing who you're talking to.
Ask yourself:
→ Who actually pays me?
→ What keeps them up at 2 AM?
→ Where do they hang out online?
Pro tip: If you're talking to "busy moms" or "entrepreneurs," you're talking to no one. Get specific. "First-time moms with toddlers who feel guilty about screen time" is a goldmine. "Entrepreneurs" is a wasteland.
Step 2: Find Your Unfair Advantage
Why should anyone listen to you instead of the 47 other people in your niche?
It's not about being the best. It's about being different in a way that matters.
Examples:
→ "I'm a business coach" = vanilla
→ "I help introverted coaches sell without feeling salesy" = money
Your unfair advantage lives in:
→ Your story (what you overcame)
→ Your method (how you do things differently)
→ Your personality (the stuff that makes you you)
Stop hiding it. Start leading with it.
Step 3: Bridge Value to Your Solution
Here's where most people mess up.
They either:
→ Give away too much free value (so nobody buys)
→ Pitch too hard (so everyone runs away)
The sweet spot?
Educate them just enough that they understand the problem, but not enough to solve it alone.
Think of it like this:
→ A recipe blog shows you how to make pasta
→ But you still buy the pre-made sauce because it's easier
Your content should work the same way.
Step 4: Hook Them in 3 Seconds
You have 1.7 seconds to stop someone from scrolling past your post.
That's it.
So, ditch these dead-on-arrival openers:
❌ "Happy Monday!"
❌ "Hope you're having a great day!"
❌ "Can I be honest with you?"
Try these instead:
✅ "I lost $10K before I learned this..."
✅ "Nobody talks about this part..."
✅ "If you're doing [X], stop immediately."
Pattern interrupts work. Politeness doesn't.
Step 5: Format Like You're Texting a Friend
Walls of text = instant scroll.
Make your content snackable:
→ Short sentences
→ Tiny paragraphs (2-3 lines max)
→ Bullet points and arrows
→ Emojis (but don't overdo it)
Why?
Because people don't read social media.
They scan it.
If your post looks like a college essay, nobody's finishing it.
Step 6: Post at the Right Time (It Actually Matters)
Timing isn't everything. But it's not nothing.
Quick guide:
→ Instagram: 10 AM - 3 PM (Tues-Fri)
→ Facebook: 1 PM - 4 PM (Wed-Fri)
→ LinkedIn: 7 AM - 9 AM, 5 PM - 6 PM (Tues-Thurs)
→ TikTok: 6 AM - 10 AM, 7 PM - 11 PM (any day)
But here's the catch: Your audience might be different. Test and track.
One more thing:
Repurpose. One good post can become:
→ A carousel on IG
→ A thread on X
→ A LinkedIn article
→ A TikTok video
Work smarter, not harder.
Step 7: Check Your Mindset Before You Post
Real talk: Confidence is half the battle.
If you're posting from a place of:
→ Fear ("What will people think?")
→ Obligation ("I have to post something")
→ Desperation ("Please, someone buy from me")
Your audience can feel it. And it's not a good look.
Instead, post from:
→ Service ("This will actually help someone")
→ Authority ("I know my stuff")
→ Excitement ("I can't wait to share this")
Energy matters more than you think.
🔥 The One Tool That Ties It All Together
Look, I understand how difficult it is to get everything correct, and that’s exactly why I created a simple system.
Why? Because when you're staring at a blank screen at 9 PM trying to post something, that usually doesn’t turn out well.
That's why I built a scorecard.
It's 32 simple questions that walk you through everything I just mentioned. You answer them, tally your score, and instantly know if your post is strong enough to publish.
28+ points? Hit publish with confidence. Below 28? Fix what's missing first.
I'm not saying you need it. But if you're tired of guessing whether your content will work...
It's free for now while in beta. And it's saved me (and other small biz owners) from posting garbage.
You can learn more here.
⚡ The Bottom Line
Social media doesn't have to feel like a mystery. You don't need to be "creative" or "trendy" or "always on." You just need a system.
Any system. As long as it helps you know before you post whether your content is actually going to work.
Because here's what the data shows:
Every minute spent on content that doesn't work is a minute not spent on content that does.
And with algorithms tightening, AI flooding feeds, and attention spans shrinking to under two seconds...
Time is the one resource you can't get back.
